Softimpact: Pioneering Digital Solutions in the Middle East



	April 1, 2025

Softimpact is a distinguished web design, development, and e-marketing company based in Lebanon, with a significant presence across the Middle East. With over 21 years of digital experience, Softimpact has been at the forefront of delivering innovative and creative products and services that provide comprehensive communication and information solutions. Their expertise spans web design and development, tailor-made applications, ERPs, CRMs, e-commerce solutions, business-to-business and business-to-client applications, managed hosting, and internet portal management.

Comprehensive Services

Softimpact offers a wide array of services tailored to meet the unique needs of their clients:

Web Design & Development: They provide customer-oriented web design and development services, ensuring each project reflects the client's corporate identity through unique designs and passionate animations. Their approach incorporates the latest trends and technologies, such as responsive design and parallax scrolling.
Tailor-Made Solutions: Recognizing that each business has unique requirements, Softimpact develops custom applications that address specific business needs, ensuring high-quality, cost-effective solutions that maximize return on investment.
Mobile & TV Applications: In an era where technology is rapidly evolving, Softimpact designs and develops mobile applications using the latest technologies and design trends. Their dedicated research and implementation department ensures that each app is vibrant, modern, and original.
Social Media Marketing: Softimpact assists businesses in enhancing their online presence through strategic social media marketing, engaging content creation, and effective campaign management.
Content Management Services: They offer versatile and effective content management services, organizing and updating website content to fit the client's structure, ensuring professional web publishing standards are met.

Diverse Portfolio

Softimpact's portfolio showcases a range of successful projects across various industries:

Ticketing Box Office: Developed a mobile application to enhance the event booking experience, making it more user-friendly and efficient.
Fujairah TV Mobile App: Created a mobile application offering an endless source of news and entertainment, reflecting the dynamic nature of the television network.
Al Jadeed TV: Revamped the website for Al Jadeed TV, providing viewers with a modern and interactive platform to access content.
Alsumaria TV Digital Revamp: Undertook a comprehensive design overhaul for Alsumaria TV, transforming the user experience and interface to align with contemporary digital standards.

These projects exemplify Softimpact's commitment to delivering high-quality digital solutions that meet the evolving needs of their clients.

Collaborations with TV Stations

Softimpact has established itself as a trusted partner for multiple television stations across Lebanon, UAE, and Iraq, developing websites, smart TV applications, and mobile apps that enhance viewer engagement and accessibility.

Their collaborations include:

Al Jadeed TV (Lebanon): Developed both smart TV and mobile applications, incorporating dynamic features that provide viewers with a seamless and interactive experience.
Fujairah TV (UAE): Created a mobile application that serves as a comprehensive source of news and entertainment, tailored to the preferences of the UAE audience.
Alsumaria TV (Iraq): Executed a digital revamp, enhancing the online presence and user interface of the television network to better serve its viewers.
LBCI Lebanon: Softimpact has been instrumental in elevating LBCI's digital presence through multiple initiatives
- Website Revamp: In 2015, Softimpact collaborated with LBCI to launch a completely redesigned website, featuring a trendy, responsive, and interactive user experience. The infinite scroll design and responsive layout ensured seamless navigation across devices.
- Mobile Application: Softimpact developed the LBCI Lebanon mobile app, allowing users to watch LBCI shows, drama series, and news bulletins. The app also offers live streaming of LBCI and LB2 channels, providing a comprehensive viewing experience on mobile devices.
- Recent App Update: In February 2025, LBCI released a major update to their mobile application, featuring a fresh design, improved performance, and an enhanced user experience. This revamp ensures a smoother, faster, and more intuitive interface for users.

These partnerships highlight Softimpact's ability to understand and cater to the unique demands of the media industry in the region.

Upcoming Projects

Softimpact continues to innovate and expand its portfolio with several exciting projects currently underway:

Regie Libanaise Website: Developing a new website for Regie Libanaise, aiming to provide a modern, user-friendly platform that effectively communicates the organization's mission and services.
NEW TV Mobile App: Implementing new features for the NEW TV mobile application to enhance user engagement, improve content accessibility, and introduce interactive elements that align with current user expectations.
LBCI Mobile App: Upgrading the LBCI mobile application with advanced functionalities, improved user interface, and seamless integration with the network's content, ensuring a superior viewing experience for users.
Alsumaria TV Mobile App: Developing a new mobile application for Alsumaria TV to provide users with real-time news updates, live streaming of shows, and access to a variety of programs, enhancing the overall user experience

These initiatives reflect Softimpact's dedication to staying ahead of technological trends and continuously delivering value to their clients.

In conclusion, Softimpact's extensive experience, diverse service offerings, and commitment to innovation have solidified its position as a leader in the digital solutions industry within Lebanon and the broader Middle East region.