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Google Ads can automate more of your advertising workflow. But deciding what success looks like still belongs to your business.
As advertisers review their campaigns this quarter, AI-powered targeting, creative tools, and reporting deserve close attention. The opportunity is to understand how these features support your goals and where human judgment remains essential.
You’ve invested in your website, worked on your content, and learned the importance of SEO. Now another acronym is everywhere: AEO.
Does this mean starting over?
Before you rethink your entire digital strategy, it helps to understand what these terms mean and how they overlap.