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Instagram tests shopping tags in post captions
June 22, 2020
After the introduction of Instagram Shopping and Product Tags, Instagram is testing a new option with a small group of accounts in the US on the platform that will give many businesses an added advantage to expand their market. Many customers will find it easier trendy products they see on social media.
The way these tags work is like a link in the caption of the post that, when clicked, will take the user to a shoppable product page.
This option is not widely available yet. It may become more accessible once Instagram rolls out Shops, but right now, it's still fairly limited.
This approach to eCommerce is still relatively new and has a lot of potentials to grow but it is more appealing to the new generation than physically going to stores and shops or even having to look for relevant websites. These features allow them to find, compare and shop all without leaving one app or without having to open multiple tabs and allows people to save time in the already fast-paced lifestyle of the 21st century.
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